// blog
Notes on distribution
Short essays on why most SaaS founders can't get customers — and what actually works.
2026-06-28
The 5 Rungs of Distribution: Why 'Post More' Never Works
Most founders treat distribution like a volume problem — post more, tweet more, DM more. It isn't. It's a ladder, and posting is the top rung. Here's why you keep climbing and slipping.
2026-06-07
Averi vs Concept to Customer: Which AI Is Right for Solo SaaS Founders?
Averi is an AI marketing workspace that produces content. Concept to Customer is an AI co-founder that tells you what to do to get customers. Here's the honest difference for solo founders.
2026-06-07
Blaze vs Concept to Customer: Which AI Is Right for Solo SaaS Founders?
Blaze is an AI marketing platform that generates campaigns, landing pages, and content. Concept to Customer is an AI co-founder that tells you what to do to get customers. Here's the honest difference for solo founders.
2026-06-07
Marblism vs Concept to Customer: Which AI Is Right for Solo SaaS Founders?
Marblism automates business tasks like email, lead gen, social, and SEO blogs. Concept to Customer is an AI co-founder that tells you what to do to get customers. Here's the honest difference for solo founders.
2026-06-01
The Best AI Tools for Solo SaaS Founders (2026)
You're wearing eight hats. Here are the AI tools that actually help — and the one built specifically for the problem most founders ignore.
2026-06-01
You Don't Have a Product Problem. You Have a Distribution Problem.
Your competitor launched after you, has ten times your users, and their product isn't better. Here's what they understood that you didn't.
2026-06-01
How to Get Your First 10 SaaS Customers (When You Have Zero Audience)
Most advice assumes you already have an audience. Here's what actually works when you're starting from nothing — and why the first 10 customers are a manual job, not a marketing one.
2026-06-01
The Solo Founder's Guide to Cold Outreach (That Doesn't Feel Like Begging)
Cold outreach has a reputation problem. Most founders do it wrong, conclude it doesn't work, and go back to waiting. Here's what actually works.
2026-06-01
How to Validate Your SaaS Without Wasting 6 Months Building
Most founders think validation is a phase. It's not. It's a habit — and you're probably skipping it.
2026-06-01
Why Builders Avoid Sales (And How to Get Over It)
Building feels productive. Sales feels like begging. That's the lie keeping you at zero customers.
2026-05-30
Why Nobody Signs Up for Your SaaS (And How to Fix It)
"No signups" and "no demand" are different problems. Here's how to tell which one you actually have — and the distribution fix most solo founders skip.